Friday, May 27, 2011
wk_03 A proposal for the client
The third week of Grilz, we gonna write a proposal for our client. We had no idea at the beginning, because it was actually the first proposal we had to complete. So we decided to go to the google search and downloaded some proposal templates for reference. We finally done this assignment and got schooled on this task as well. WOOT!
Tuesday, May 17, 2011
wk＿02: Re-branding
So we stared at a logo design first for our client. The idea was considered in the class，a lot of elements such like mouths, bubbles, texts, graphics, kids were discovered.Here is a rough draft design, a mouth was making a big bubble!
Finally, we got the last version what we did on Photoshop. I just skipped some steps of the process, go to our Girlz team blog to view details.
Thanks and enjoy!
A Sow of the Project
We‘d like to get this job for the company below to develop an awesome website. Our group named Girlz and four guys've been joined us. Hopefully we can have a fun each other on this project!
To view our work process on http://girlz-bubble.tumblr.com/
Enjoy! :P
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Master Bubble Style Guide
Master Bubble Bubble Gum
Company overview
In 1928, Walter Diemer was working as an accountant for the Fleer Chewing Gum Company in Philadelphia; what he wound up doing in his spare time was playing around with new gum recipes. But this latest batch was less sticky than regular chewing gum and it stretched more easily. His bubble gum was so successful that it sold over a million and a half dollars worth of gum in the first year. .
Invention: bubble gum
Function: noun / bubble gum
Definition: Bubble gum is a type of chewing gum that is especially designed for blowing bubbles. It is usually pink in color and has a particular flavor.
Patent: Walter Diemer never patented his invention.
Inventor: Walter E. Diemer
The Story:
In 1928, bubble gum was invented by a man named Walter E. Diemer. Here's what Walter Diemer, the inventor himself, said about it just a year or two before he died: "It was an accident." "I was doing something else," Mr. Diemer explained, "and ended up with something with bubbles." And history took one giant pop forward. What Mr. Diemer was supposed to be doing, back in 1928, was working as an accountant for the Fleer Chewing Gum Company in Philadelphia; what he wound up doing in his spare time was playing around with new gum recipes. But this latest brew of Walter Diemer's was -- unexpectedly, crucially -- different. It was less sticky than regular chewing gum. It also stretched more easily. Walter Diemer, 23 years old, saw the bubbles. He saw the possibilities. One day he carried a five-pound glop of the stuff to a grocery store; it sold out in a single afternoon.
Before long, the folks at Fleer were marketing Diemer's creation and Diemer himself was teaching cheeky salesmen to blow bubbles, to demonstrate exactly what made this gum different from all other gums. The only food coloring in the factory was pink. Walter used it. That is why most bubble gum today is pink.
Brand Promise
Master Bubble maintains it's record for being able to produce the biggest bubbles.
Brand Personality
Light, fun, easy going, laid back
Acceptable Colours
Bubble gum pink, white, black, baby blue, grey, yellow
Mantra/Mission Statement
takin' it easy/floating away/day dreaming
Company Size
500+ employees, corporation
Objectives
Large Company that needs a rebrand. The co's been around for so long with the same branding, needs a fresh new face. Looking to fit into today's society while maintaining it's tradition and long term standing.
Company overview
In 1928, Walter Diemer was working as an accountant for the Fleer Chewing Gum Company in Philadelphia; what he wound up doing in his spare time was playing around with new gum recipes. But this latest batch was less sticky than regular chewing gum and it stretched more easily. His bubble gum was so successful that it sold over a million and a half dollars worth of gum in the first year. .
Invention: bubble gum
Function: noun / bubble gum
Definition: Bubble gum is a type of chewing gum that is especially designed for blowing bubbles. It is usually pink in color and has a particular flavor.
Patent: Walter Diemer never patented his invention.
Inventor: Walter E. Diemer
The Story:
In 1928, bubble gum was invented by a man named Walter E. Diemer. Here's what Walter Diemer, the inventor himself, said about it just a year or two before he died: "It was an accident." "I was doing something else," Mr. Diemer explained, "and ended up with something with bubbles." And history took one giant pop forward. What Mr. Diemer was supposed to be doing, back in 1928, was working as an accountant for the Fleer Chewing Gum Company in Philadelphia; what he wound up doing in his spare time was playing around with new gum recipes. But this latest brew of Walter Diemer's was -- unexpectedly, crucially -- different. It was less sticky than regular chewing gum. It also stretched more easily. Walter Diemer, 23 years old, saw the bubbles. He saw the possibilities. One day he carried a five-pound glop of the stuff to a grocery store; it sold out in a single afternoon.
Before long, the folks at Fleer were marketing Diemer's creation and Diemer himself was teaching cheeky salesmen to blow bubbles, to demonstrate exactly what made this gum different from all other gums. The only food coloring in the factory was pink. Walter used it. That is why most bubble gum today is pink.
Brand Promise
Master Bubble maintains it's record for being able to produce the biggest bubbles.
Brand Personality
Light, fun, easy going, laid back
Acceptable Colours
Bubble gum pink, white, black, baby blue, grey, yellow
Mantra/Mission Statement
takin' it easy/floating away/day dreaming
Company Size
500+ employees, corporation
Objectives
Large Company that needs a rebrand. The co's been around for so long with the same branding, needs a fresh new face. Looking to fit into today's society while maintaining it's tradition and long term standing.
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